Modify Your Cost Per Lead to Control What You Pay for Each Lead.
A Campaign's Cost Per Lead (CPL) determines how much you pay for each Billable Lead generated from that Campaign. You determine the CPL for each Campaign. In general, increasing this amount results in an increase in Lead Volume, while decreasing will reduce the number of Leads you can expect to receive. A recommended range will be displayed next to the Cost Per Lead field for each Service Category.
Adjust Your Cost Per Lead
To adjust your Cost Per Lead, log in to your mySD Account and visit the Campaigns Manager by clicking "Campaigns" in the Navigation Menu. Locate the Campaign you wish to modify and click the "Edit" link next to the Cost Per Lead text in any Campaign Quick View. Enter the amount you agree to pay for each Billable Lead and click "Save Cost Per Lead."
Bulk Edit Your Cost Per Lead
Through Campaigns Manager, our Bulk Edit feature allows you to adjust Campaign Settings, including Cost Per Lead, for multiple Campaigns at once. To use Bulk Edit, select the checkboxes to the left of the Campaigns you wish to modify, click the "Bulk Edit Selected Campaigns" link near the top of the Campaign Rows, and choose "Cost Per Lead" on the following pop-up. Enter the amount you agree to pay for each Billable Lead and click "Save Cost Per Lead."
Note: Because CPL differs by Service Category, Bulk Edit is only available when selecting multiple Campaigns of the same Service Category.