View, Track, and Manage Your Campaigns in One Convenient Location.
The Campaigns Manager brings together all of the important information about your Campaigns. You can view basic Performance Metrics and adjust your Campaign settings. To access the Campaigns Manager, log in to your mySD Account and select "Campaigns" from the top navigation menu.
As a reminder, a Campaign includes the Service Category, Service Area zip codes, and a Campaign Tracking Number, all designed to work together to generate quality, exclusive Leads for a specific Service Category in a specific Service Area.
Individual Campaign Row View
In the Campaigns Manager, each Campaign has an individual row where you can see the most important information and settings for that particular Campaign including:
- Campaign Name and Tracking Phone Number
- Leads All Time and link to view them in the Lead Manager
- Leads Last 30 Days and link to view them in the Lead Manager
- Cost Per Lead and Edit link
- Campaign Status and Update Status link
- Service Area Zip Codes abbreviated list and Edit link to see all zips and make changes
- Lead Delivery Settings and Edit link
Filter, Sort, and Search Campaigns
In the Campaigns Manager, you can Filter by Campaign Status (Paused, Enabled, Canceled) and by Service Category. Additionally, you can Search Campaigns by Keyword to quickly bring up the Campaign or Campaigns you want to view.
The Sort feature allows you to choose the order in which Campaigns are listed.
By default, you will see all non-Canceled Campaigns across all Service Categories, sorted by the most Leads received in the last 30 days.
View Leads Generated from a specific Campaign and see their Performance Metrics
Click the blue linked numbers to view Leads All Time or Leads Last 30 Days from this Campaign. Those link through to the Lead Manager where you can further Filter and Search to quickly find just the Leads you're looking for.
Alternatively, if you start in the Lead Manager, you can click the Filter button where you can specify which Campaign(s) you want to see Leads for.
As a reminder, you can also view Lead Performance Metrics for any set of Leads once you're in the Lead Manager and can even export that data as a CSV for use in spreadsheet or CRM software.
Adjust Your Cost Per Lead
A Campaign's Cost Per Lead (CPL) determines how much you pay for each Billable Lead generated from that Campaign. You determine the CPL for each Campaign. In general, increasing this amount results in an increase in Lead Volume, while decreasing will reduce the number of Leads you can expect to receive. A recommended range will be displayed next to the Cost Per Lead field for each Service Category.
To adjust your Cost Per Lead, simply click the "Edit" button next to the Cost Per Lead text in any Campaign Quick View or use the Bulk Edit feature to apply to multiple Campaigns at once.
Update Lead Delivery Settings
Lead Delivery settings determine which phone number(s) and email(s) receive Leads generated by a Campaign. To get started, simply click the "Edit" link in any Campaign Quick View to change the settings for an individual Campaign, or select multiple Campaigns you would like to modify and click the "Bulk Edit" link to apply to many Campaigns at once.
Learn more about Lead Delivery Settings.
Adjust Campaign Status
The Campaign Status indicates whether or not a given Campaign is currently advertised and receiving Leads. The Campaign Status can either be Enabled, Paused, or Canceled. To make changes to the status of a single Campaign, click the "Update Status" button in the Campaign's Quick View. You can also apply a status change to many Campaigns at once by using the Bulk Edit feature.
If you have recently signed up for a Marketplace account, you must first speak with an Onboarding Specialist before your Campaigns can be Enabled.
Note: Frequently updating your Campaign Status can have an adverse effect on the performance of your Campaigns. Learn How to Pause or Enable a Campaign.
Use the Bulk Edit Feature
Many of the above Campaign settings can be modified on multiple Campaigns at once, saving you time when you need to make a change. Examples of items available for Bulk Edit:
- Caller ID Preference
- Call Recording Preference
- Lead Delivery Settings
- Campaign Status
- Cost Per Lead (only available across a single industry)
To use the Bulk Edit tool, check the boxes to the left of the Campaign Quick View of each Campaign you wish to modify, then click the "Bulk Edit Selected Campaigns" link from the top of the page.
Learn more about the Bulk Edit feature.